Rugby by Ralph Lauren

Polo Ralph Lauren is developing a retail chain that will dovetail with a new clothing brand called Rugby aimed at college students.

The Rugby brand is being designed as a higher-end alternative designer clothes to preppie clothes offered at teen-oriented competitors such as Abercrombie & Fitch and American Eagle Outfitters, according to garment industry watchers.


Ralph Lauren Rugby is the division of Ralph Lauren, which is geared more towards a younger more causal shopper. In the "Carpe Diem" collection they continue with their vision of youthfulness and pieces that can be worn forever, which is one of the good things about Ralph Lauren as a whole.