Wednesday, January 21, 2009

Fashion designers targets breast cancer initiative

The Council of Fashion Designers of America launch some fabulous designer gear to raise awareness for Fashion Targets Breast Cancer Worldwide. You too can get Daria, Lily Donaldson, Lily Cole, Du Juan and Sasha Pivovarova's look by investing in one of these polo shirts, £55, designed by Ralph Lauren. Available in yellow, green, red and blue, more than 80% of the sale price will be donated. The campaign was shot by top photographer, Patrick Demarchelier.

Since 1994, when the initiative was founded, the Council of Fashion Designers of America's charitable interests have been with Fashion Targets Breast Cancer (FTBC). To raise awareness and money for its cause, the CFDA has partnered with Net-a-Porter to begin selling limited-edition FTBC items created by designers like Ralph Lauren, Rachel Roy, Oscar de la Renta, and Diane von Furstenberg.
Though the items will be sold throughout the year, the first available is a Ralph Lauren FTBC polo shirt, $75, exclusive to Net-a-Porter. The net proceeds of all sales will stay in the purchaser's country, whether in the U.S. or abroad.


. © 2008 By Fork